In the last couple of years, internet has completely changed the way we communicate, take business decisions and acquire information. Not surprisingly, therefore, the number of internet users continues to increase every day. Marketers have quickly identified the potential of the digital medium to reach out to the target audience and grow their business. So irrespective of their size and industry, businesses are trying to harness the power of online advertising.
Interestingly, internet giants have also realized the potential of digital advertising to introduce a host of services designed to help businesses make the most of this medium. One of the most popular options for online promotion today is Google advertising. If used correctly, Google can be a powerful tool to connect with customers.
Here are some useful tips on how to advertise with Google.
Sign Up For a Google AdWords Account
Google AdWords is an online advertising service that allows businesses to place ad copy in search results. Considering the large number of people using Google to get information, AdWords has turned into a highly effective means to promote products or services. So the first step to advertising with Google is to set up an AdWords account. Signing up to advertise with Google is free of cost.
Decide What You Want to Advertise
While creating your first ad campaign is extremely simple, there are certain things that you need to be clear about. Are you selling a local service? Will it make more sense for your target audience to check out your products page and not necessarily the home page? These are some of the questions that you need to answer before you start your campaign.
Do a Thorough Keyword Research
The power of keyword optimization in getting you desired results can hardly be undermined anymore. Using appropriate keywords, you can draw your target audience to your website. It is therefore, extremely important for you to pay enough attention to keyword research. You should think like your customers and come up with keywords they are most likely to use. So avoid corporate jargons and words your target audience cannot relate to.
Set Your Budget
While setting your budget to advertise with Google, you need to be sure that you are not wasting your money. In other words, set a number large enough to get a proper sense of how your ads are doing. Most businesses start off slowly with keyword bids and keep an eye on how well their money is being spent.
Come Up with a Compelling Copy
An engaging copy is the most integral part of an ad campaign. Considering the information overload your target audience experiences on a regular basis, you have to make a positive impression from the word go. So keep the following things in mind when you write the copy:
- The headline should grab your audience’s attention.
- You should use fewer words to communicate the key messages.
- Make sure you do not violate Google’s ad policies by making fraudulent claims.
- Add a call-to-action to incite immediate response.
Evaluate Your Campaign Before it Goes Live
Before you activate your campaign, step back and think for a moment. Have you captured everything you want to tell your target audience? Will they find it easy to locate your ad? Do you have an informative webpage which will further answer all their queries? You might feel you have done it all. But on a closer look, you might find that you have missed out on a few important aspects. So allocate some time on evaluating the campaign. You can seek your friends’ or colleagues’ opinion to ensure you have a comprehensive Google ad campaign.
Review the Results
Your work doesn’t end once your ad campaign goes live. In fact, a large part of your work begins after the ad has been activated. You have to measure the success of your campaign and that requires quite a lot of work from your end. To begin with, you have to determine your success criteria. Has there been an increase in inquiries from your target audience? Has your website traffic increased? Are your website visitors downloading sales collateral from the site? By answering these questions, you can find out the real result of your efforts.
Google has made it easier for businesses with different needs and expectations to target their customers. Depending on your budget and requirement, you can find ways to advertise with Google and achieve success. All you need is a strategic mindset and a clear idea of what you want before you start to advertise with Google.
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To “YOUR” Online Advertising Success,
Michael L. Mattos
“Our Images may NOT be Serious, but our Online Advertising IS”