What is the common PPC (Pay Per Click) mistake you don’t want to make? Simple answer is linking the PPC ad to the home page of your website. To get the most value out of your PPC campaign, a marketing plan should be created that ties the message of the ad in with a landing page that is specifically designed to sell the prospect on why the clicked on the ad in the first page.
Most of the time, your home page is a generic landing page that should do a great job of directing users where to go for specific information they are looking for. The home page should not be a sales page which is why your PPC is bound to fail when you link direct to they home page. Watch the video below for more helpful tips.
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